The need for increased visibility, elevated awareness and third–party credibility is what makes public relations a necessity. No marketing plan is fully realized in the absence of public relations.
Marketing is a rapidly changing industry, where evolution happens at breakneck speed. In the world of PR, the message has always changed, now the messenger is frequently new, yet the need for the message is still the same – it’s vitally important.
Traditional public relations has a huge media coverage element. The foundation has heretofore been print media – newspapers and magazines, and the electronic media – television and radio. The past ten years has witnessed the rise of the Internet, where web stories are as valuable as their predecessor, and even more so as searchability becomes a priority.
New media is now part of the equation. Podcasts, streaming video, blogging – these are all critical messengers to get clients news out into the public. By ignoring these, PR practitioners are bypassing an important audience that could be influential in their market. By the same token, ignoring the traditional media is also a mistake.
The fact is public relations is a constant. It’s necessary and fundamental to the viability of any company, service provider and professional business. So we inaugurate our own new media with today’s blog. Welcome.
