Harnessing the PR power of community relations

Community relations is an excellent public relations tool, but it’s too often forgotten in many PR and marketing campaigns. When used effectively, community relations can significantly optimize one’s exposure in the media and corporate world increasing the public awareness about a company, individual, event or product. 

 

Executives in corporations should get involved with organizations that would both benefit their business and interests them. When one believes in the mission of a charity, they are more apt to participate in projects, attend meetings, etc., thus increasing exposure and networking with other key players who share the same common bond. Also, it’s important to remember that taking on a leadership position within an organization will only add to its business development value.

 

Attending fundraising events is another great way to network. What’s more, hosting/sponsoring those events is even more beneficial to a company.  Keep in mind that when hosting a charity fundraiser, it is important to take advantage of both pre- and post-publicity.   

 

When planning for pre-event PR, always distribute calendar announcements in time for printing deadlines to daily, weekly and monthly publications.

 

When it comes to post-event publicity, it’s vital to have a capable photographer at the event. A picture is worth a thousand words. Therefore, a single photo with a cut-line can sometimes be even more valuable to a publication than an article alone.

 

Finally, don’t be afraid to toot your own horn. The society pages are a great place for companies to be recognized for their work in the community. Most centers of influence not only read these publications but look forward to them every week.

 

 

Don’t cut the PR & marketing budget just yet

It’s been a common practice among companies experiencing tough times to drastically cut their public relations and marketing budgets; however, in light of today’s economic state, many executives are finding the exact opposite to be true.

 

In fact, from a PR standpoint, an economic slump is a great time to get your message heard. While your competitors are cutting back and trying to limit their spending on their public relations and marketing, you should be ramping up yours! Send press releases to your local media and show them you’re available for interviews. Highlight your expertise, or maybe you have something unique or newsworthy they should know about?

 

When times are tough, non-profits and other civic organizations often suffer. Now is the perfect time to give back to your community and reap the networking benefits. Join a service organization or a civic association that interests you. It’s best to join a group that meets on a regular basis, like the Rotary Club. This will allow you to network and share your company with new people.

 

Also, become more conscious about marketing to your current customers or clients and ask them for a referral. While it seems like common sense, it’s often forgotten that your long-time clients are your biggest promoters.