Boardroom P.R. CEO Profiled In South Florida Media

Julie Silver Talenfeld

Boardroom Communication Inc., founder and CEO, Julie Talenfeld, was profiled in a recent issue of Plantation Forum, part of the South Florida Sun-Sentinel family of newspapers. Read the On The Spot article here.

Known locally as a marketing communications professional who’s also a strong proponent of work-life balance — including in her company’s Plantation, Florida, offices, Talenfeld discusses her family, her summer, and her work in and for the community.

Long-Held SEO Facts & Fables Debunked for Public Relations & Marketing Pros

In that place where public relations and search engine marketing converge, practitioners have a long-standing understanding of the process: Infuse every press release, opinion and op-ed, advertisement, passage on the website, and other written text with keywords.

Keywords are the words and short phrases that not only define what your firm or client does, but what prospective clients or customers likely will be using in their searches.

For marketing communications pros from South Florida to New York City, the process is the same. Every document we write or Website we create for our clients is stacked with keywords, including those seen on the screen – and unseen in the back-end where only programmers go.

But has the process changed? A provocative new perspective has emerged from none other than the SEO Team at Google.

Metatags are a waste of time.

When Decorum is Lost: How to Recover From Public Displays of Disrespect

Kanye West, Joe Wilson and Serena Williams Provide Lessons in Bad P.R. and Crisis Management

Kanye West grabs the microphone from Taylor Swift on the MTV Music Video Awards – and proceeds to ruin her night, and tarnish his own reputation.

Representative Joe Wilson of South Carolina shouts “You Lie” during a speech by President Barack Obama on the floor of the U.S. Capitol – and is chided by fellow Congressmen and admonished by his constituents.

Serena Williams threatens to shove a tennis ball down the throat of a linesman at the U.S. Open – and is left to answer for her actions and try to salvage a blemished reputation.

These represent only the latest public instances of potentially reputation-harming activities on arguably the largest stages of their respective arenas.

Setting aside what got society to the point that such boorish, disrespectful or threatening behavior seemingly is commonplace, what should people do when they’ve erred publicly?