Long-Held SEO Facts & Fables Debunked for Public Relations & Marketing Pros

In that place where public relations and search engine marketing converge, practitioners have a long-standing understanding of the process: Infuse every press release, opinion and op-ed, advertisement, passage on the website, and other written text with keywords.

Keywords are the words and short phrases that not only define what your firm or client does, but what prospective clients or customers likely will be using in their searches.

For marketing communications pros from South Florida to New York City, the process is the same. Every document we write or Website we create for our clients is stacked with keywords, including those seen on the screen – and unseen in the back-end where only programmers go.

But has the process changed? A provocative new perspective has emerged from none other than the SEO Team at Google.

Metatags are a waste of time.